Marketing the Market

By Samuel Thurman

As I hesitantly rose to give my alarm clock the beating of its figurative life, I was trying to remind myself why I was up before the sun.  Nearing the school, I frantically searched for parking, thinking that the sooner I arrived the sooner I could imbibe a Pepsi and engulf a bag of chips.  Wait, that’s wrong, it was more to the effect of coffee and a muffin.  I suppose I confused what AGS was selling with what I yearned for at such an unnatural time for me to be awake on a Sunday morning.  Not to sound overly particular, but I think perhaps having orange juice and other “morning popular” beverages and snacks available might prove to be a bit more fruitful.  Yes, there were eventually Krispy Kreme doughnuts which disappeared about as quickly as they arrived, but nothing of interest to those who did not wish to indulge in an overabundance of sugar.

Don’t get me wrong, I am not advocating that AGS sells merely organic fruit salads smothered in Greek yogurt, but if the intent is to maximize our efficiency of raising funds, then I believe a little change is required.  Though the doughnuts and chipper AGS members did go a long way towards making sales, it wouldn’t hurt to decorate the mobile sales crews with AGS paraphernalia .  Perhaps then, people will be less solicitous about whether they need what we are selling because they will be more cognizant of just what they are contributing to.  That means an increase in revenue which means more fun, reach, awards, and scholarships.

Here are my suggestions to the Flea Market committee for a more pragmatic approach to fundraising:

  1. For the morning shift, don’t pack the coolers with anything you wouldn’t want to consume that early.  Hint: Pepsi should probably be checked off the list.
  2. Adorn your mobile sales crew’s coolers with AGS representation and if possible, set up additional booths as to be more welcoming and official.
  3. If possible, allot more small bills to the mobile crews as many opportunities are missed due to lack of.
  4. Keep the debonair attitude because I’ll be the first to admit that what was lacking in inventory was made up in suave and lively characters doing the selling.

 

The most important improvements that can be made however, will not come from me, they will come from all of you.  So if you have worked the flea market before and have suggestions for the committee, what are you waiting for?  If you would like to be more actively engaged in the decision making, then I’ll hope to see you at the next committee meeting.